The owner of the Boardwalk Pub wants to transform Woodbine Beach into a temporary soccer pitch for three weeks, but he's not getting much support.

George Foulidis wants to put down an artificial pitch for the Euro Cup along with two big screen TVs to show the matches, however, the city has nixed the proposal, saying it isn't an appropriate use of a public beach, especially on Canada Day.

Foulidis wants to welcome a non-profit British soccer school's Premiership Academy that have already purchased tickets for a June 20-July 7 event they thought was taking place.

Councillor for Beaches-East York, Mary-Margaret McMahon thinks this isn't what the community would want. "For someone to just decide to slap down some Astroturf over a busy part of the beach and run some soccer extravaganza is not what the community would want."

McMahon was a guest on Newstalk 1010's Friendly Fire Wednesday evening where she stood her ground, "I'm all for innovation and I love the Euro Cup, but if this is something you had in mind, would you start connecting with the city in mid-May for July long weekend, 3 weeks over the busiest part of the summer? Would you get permission from the city first, or would you enter into the contract first?"

McMahon also wanted to look back at George Foulidis' history with the Boardwalk Pub and his business dealings adding, "There is a history here. He brought an idea of having a hockey rink in the winter in the parking lot and having Canadian Tire fund that. He was going to get back to me in a week about that, he was all stoked and you know, getting us all excited about is as well, and never heard back."