VIDEO: TTC Introduce Public Awareness Campaign
It's called, "Protecting What Matters, a public awareness campaign, that has been launched by the TTC union.
The campaign that was launched by the Amalgamated Transit Union will consist of three 30-second television ads, a 90-second theatrical trailer, several newspaper ads, thousands of posters on the TTC and a special website and will showcase the TTC maintenance workers in the wake of the commission's plans to contract out their jobs.
The campaign was supposed to be launched back in September but was delayed after TTC worker Peter Pavlovski was killed in an accident while on the job.
TTC union boss Bob Kinnear kicked off the campaign at news conference on Tuesday morning.