VIDEOS: Marketing expert lovin' McDonald's newest ad campaign
Some marketing experts are lovin' McDonalds' newest marketing campaign.
It's called "Our Food. Your Questions."
The company has been taking questions from customers on how the food is made. Representatives answer the questions by demonstrating the food production process at the potato and beef farms.
People have asked things like whether the fries are made of real potatoes (yes!) or whether the beef is soaked in ammonia (no!).
Bob Reid with Veritas Communications calls it a brilliant campaign.
"It's so accessible and so authentic and I think that's key to it," Reid says.
He says McDonalds has become a quick and easy brand to put down when it comes to junk food and this campaign is the best way to try to reverse something like that.
"Obviously it's self serving," Reid says. "But it's presented so transparently that you can't help but buy into it."
What do customers think of the new ads?
"It's actually not bad," says Rob. "At least they're finally answering some of their myths, like if they're meat's actual real meat - all the questions we always made fun of them for."
Shiraz, meanwhile, says the company is missing the point.
"They're making that effort but it still beats the purpose that it's fast food and it's fatty," he says, and as a long-time customer that's the way he likes it.
As for someone who has never entered a McDonald's, as Shannon claims, she says hearing about food production from the company's reps isn't going to attract her to the Goldern Arches.
"I don't really believe it," she says. "No way, why would I believe them?"