Imagine what you could do with $50-million dollars.

For only the second time ever, Friday evening's Lotto Max draw is for $50-million, plus 50 prizes of $1-million each.

Players can purchase tickets at authorized OLG retailers until 9 p.m. Friday, for the draw that evening.

The first time this prize amount was up for grabs was in July.

Since its launch in September 2009, Ontario Lotto Max players have won over $1.4 billion in prizes, including 23 jackpot wins and 140 winning maxmillions tickets from all across the province.