On a day where at 8 people have been hit by cars in the GTA & 2 were killed pedestrians are still flirting with danger.

With police investigating a crash in which a mom & her 2 kids were hit while crossing the street on St. Clair Avenue W, east of Bathurst St, a man stepped into the crosswalk with the light still red.

Sergeant Mark Niezen couldn't believe it.  He stepped into the road too, yelling at the man "Get back, look at the sign, do you not read the news!?"

Niezen says it's a sign of "a serious problem" in Toronto.  He says people walking don't seem to think the rules of the road apply to them & that's is a dangerous position to take.  Niezen points out stepping out in front of a  3 ton car, doesn't leave you a good chance for survival.

He seems frustrated that message doesn't seem to be getting through.  He says ticketing jaywalkers more often may be the answer.  He is telling officers under him to do it.  Toronto Police have planned a week-long pedestrian safety blitz starting Monday.

The mom & her kids aged 10 & 6 will be OK after being hit across from a Loblaws store.  Niezen says a westbound car hit an eastbound one on St. Clair as it tried to make a left turn.  The turning car then hit the mom & kids as they made their way across the street in the cross-walk.