Unfortunately the Canadian consumer would also want to pay $0 for that Iphone, with no contract, and no subsidy, and expect service for no more then $20 a month. They'd also want free replacements when they lose their phone, break it or have it stolen. I work for a major provider, and this is the sad reality of the unrealistic consumer. But here's what you can expect in the next 5 years:

-Reduced contracts from 3 years to 2 years, but with higher up-front phone costs.
-No more "daytime" minutes, more data in plans.
-Extended monthly warranty programs for all devices.
-Regulations similar to Quebec, PEI, and Newfoundland: No 30 days notice required if you are not on a contract/tab, reduced cancellation fees (based on your remaining subsidy/tab).
-No activation fees, permanently.

Don't expect these changes to come soon, this will be a long, slow change.

Wasn't this the reason all these media folks like Pamela Wallin and Mike Duffy were appointed to the Senate...when they retire, they'll go back onto the staff of these growing beasts and BELL and Rogers will totally dominate your lives....
ASTRAL should never get sold to Bell!