Cheaper concert tickets & a better fan experience.

That is the promise of Ticketfly, a ticket sales site, trying to close in on the mighty Ticketmaster's turf.

Ticketfly launched in the US in 2009 & is now expanding north.

In the states, Ticketfly's service fees come in 25 to 30% lower than those of their competitors.

The company's Canadian General Manager, Bruce Morrison tells Newstalk 1010 it's because they're using new, integrated technology & not dealing with a huge corporate entity either.  Morrison is an ex-director of operations for Ticketmaster Canada.

Morrison says Ticketfly has worked hard to link up with social media platforms like facebook & twitter.  He says more & more that's where people are looking for event information & to find out what their friends are up to.

It's possible you to buy tickets through Ticketfly from an events page on Facebook & then tell your friends you're going to the show.

Morrison says bands, clubs & promoters love the integration because it allows them to tweak show details, like adding an extra opening act or changing the set times, easily.

While you won't be able to buy tickets for a Leafs game or Bon Jovi at the ACC through Ticketfly, some of Toronto's small & mid-size venues are making the switch.

Collective Concerts, which runs The Horseshoe Tavern & Lee's Palace are in that process & soon online ticketing for their shows will be handled exclusively by Ticketfly.  You will still be able to buy tickets in person at record stores like Rotate This & Soundscapes.

Calgary-based rock & dance music promoter Union Events & heavy metal promoter Inertia Entertainment have also jumped on board.