On a day that's called 'Blue Monday' comes an ad poking fun at depression.

The day is called 'Blue Monday' because scientists say it's the most depressing day of the year.

It's likely the fact that it's the middle of winter, your holiday bills are due, your New Year's resolution has been broken or a combination of all of those.

Either way, ING Direct might have some explaining to do, after releasing this ad.




The banking firm was the target of a hail storm of comments on it's website, which were later removed.

Most were from depression sufferers who felt offended by the ad, saying the bank was poking fun at a very serious disease.

Calls to ING Direct have yet to be returned.