The day when you can pick up a Lotto-Max ticket with your double-double or choose your winning numbers with your tablet or smartphone might not be that far off.

Ontario plans to turn lotto ticket sales over the the private sector and the bidding process is already underway.

The provincial government is broke and facing a massive deficit.

Ontario Lottery and Gaming brought in $1-billion in profit last year and the hope is that there are greater returns available to fill government coffers.

Officials say the goal is to make tickets more accessible, especially for women and people 18 to 44 years old.

That could mean selling them on the internet and in a wider variety of retail outlets.

OLG will still oversee lottery operations.