Bell Mobility customers can opt out of new 'targeted ad' program
Canada's privacy commissioner is looking into Bell's plans to track what its customers search for, watch and click on.
Despite complaints, Bell has no plans to back away from its new data collection policy which kicks in November 16th.
The company will be keeping an eye on clients' location, hardware type, language preferences, app usage, viewing and calling patterns. Bell says the data gleaned will be used to help write up business and marketing reports for itself and "to share with others"
Speaking with Newstalk 1010's Jerry Agar, Wade Oosterman, President of Bell Mobility and Residential Services suggested accusations of Bell spying on people have been overblown.
"We do not, for example, listen to your phone calls or read your emails or anything like that. That only happens if there's a court order from law enforcement agencies", explained Oosterman.
He said the program is about targeting users with ads that are more relevant to them.
Oosterman says Bell will only do this using aggregate data, not individual personal data which sites like Google and Facebook do. He adds Bell will not be sharing the data it collects with any third party.
If the targeted ad program still makes you uncomfortable, you can easily opt out at this link.
Opting out does not stop Bell from monitoring your habits, only from using information to re-focus advertising for you.
Bell owns Newstalk 1010.