I LOVE Twitter.

I love the immediacy and intimacy of it.

The fact that when I 'tag' someone in a 'tweet' they read it.  That goes from everyone to your colleagues, to Hollywood stars, and sports figures.

Like @RickyRo24 or, in layman's terms, Ricky Romero.  He's the ace of the Toronto Blue Jays pitching staff. 

During Monday night's game in Boston, starting pitcher Henderson Alvarez went down with an elbow injury.  In case you've been under a rock for the past 3 weeks - Alvarez became the fourth starting pitcher on the Jays to be sidelined by injury - 3 of whom also suffered elbow injuries.

The messages on Twitter from Blue Jay fans was predictable.  'Unbelievable.' 'Unfortunate.'  'Wish them all well.'

But there was also sarcasm.  Lot's of it.

Fans and even some reporters finding humour in the fact 4 players have been sidelined with injury.

One reporter tweeted "the over/under on Ricky Romero being hurt is what...July 2nd?"

Therein lies the rub with Twitter.  Romero read the tweet. And responded.

Romero was obviously upset by the fact people were making jokes at the expense of his teammates.  He was frustrated that 4 pitchers have been hurt in such short order, three (potentially) with career-threatening injuries.

He directly challenged the reporter.(another dumb comment...ur better than that)

Twitter is a fantastic medium.  It gets your message out quickly, and read by the audience you want to reach.

As long as you remember that your subject can also read it.

Find me on twitter @davidwwoodard