When most people hear the word "spinning" they have a mental image of a gym full of sweaty people on stationary bikes, climbing an imaginary hill with an instructor shouting supportive but forceful remarks.
But for any journalist covering a political campaign (or politics in general) it's the what staffers do best: throw tidbits of information our way with quotes from the opposition that, in some way, supports their agenda. Sometimes, it's something you can use, other times you try to conceal an eyeroll.
And it's no ones fault. If I didn't get the emails and the news releases they wouldn't be doing their jobs. But during an election campaign you can get so many things cluttering your Inbox and Twitter feed that your eyes start glazing over. There are only so many "party X thinks party Y is bad because..." notes you can read in a day.
I should have probably kept all of those notes from the beginning of things so I could tally who wins the Inbox race on October 6th. If anything, it would show which staffers were busting themselves the most this month.
Katie Franzios is Newstalk 1010's Queen's Park Bureau Chief. Follow her on Twitter: @katiefranzios .