Sony Corp. is finally pressing its advantage as a conglomerate that owns both high-tech gadgets and the content that plays on them by being the only electronics maker to offer ultra-HD TV's and a way to get movies to the new super clear screens.
Ultra-high definition TVs, which quadruple the number of pixels of current high definition technology, have been the talk of the International CES gadget show so far. But only Sony has offered a content solution to go with them. With the 84-inch (213-centimetre) ultra-HD set it launched in November, Sony threw in a tablet and computer server that has 10 movies preloaded on the device for $25,000.
The movies came from the library of Sony Pictures or its subsidiary Columbia Pictures, like
The Amazing Spider-Man'' andThe Karate Kid.''
On Monday, Sony unveiled 55-inch (140-centimetre) and 65-inch (165.-centimetre) ultra-HD sets that will sell this spring for an undisclosed price believed to be below $10,000. The Japanese electronics maker said it would launch a download service this summer in the U.S. so buyers of the smaller sets would have access to movies in the clearer format. For now, it will offer the same 10 movies from its library for download.
After unveiling the service, Sony CEO Kazuo Hirai told reporters that the ultra-HD movies could be made available to other makers like Samsung or LG later. The company is eyeing co-ordination with other movie studios, but not immediately.
Sony is betting big on ultra-HD, and is a leading supplier of high-end cameras that shoot in the format, which renders moving images at a resolution of 3,840 pixels wide and 2,160 pixels tall. That is twice the length and width of high definition, resulting in four times as many pixels, or more than 8 million.
But with all new technologies, there were glitches. Hirai had an embarrassing moment Monday when he introduced the world's first ultra-HD TV using organic light-emitting diodes (OLED), only to see the screen go blank as the computer running it had an error.
This revolutionary TV combines the world's largest OLED display with dazzling 4K resolution, including this beautiful ... interface screen,'' he said, then turned to see a blank screen as chuckles rippled through the crowd. Later, Hirai looked back at the 56-inch (142-centimetre) display only to see the error continue.Excellent,'' he said.