The final numbers are still coming in but Toronto has set another tourism record.
A record number of hotel nights were sold in Toronto in 2013.
When the numbers are finalized it's expected that somewhere around 9.2 million hotel nights will have been sold in 2013, an all-time high, and up about 2 percent from last year's then-record of just over 9 million.
2013 will also mark the third straight year of growth out of the key US market.
Tourism officials say the industry performed well over the entire year and the increase wasn't driven by something specific.
"I'm not sure there was any one particular event" said Andrew Weir, VP of Communications at Tourism Toronto. "We've see steady growth month after month after month. It wasn't really great weekend or great week that lead to the growth."
That's something that Weir says bodes well for the industry as a whole, an industry that employs over 315, 000 people in the GTA.
"Any time you can see significant growth...year over year over year, that not only protects those jobs but it allows employers to be bold and invest more and see that growth," said Weir.
2014 could also be a banner year with the city expected to draw crowds to major events like World Pride in June and the World Junior Hockey Championship next winter.
Weir is also hoping that improvements along the waterfront and the new aquarium help to draw more visitors to the city.