After filing the necessary paperwork to take part in Toronto's 2014 municipal election, Rob Ford left little doubt that he is officially in full campaign mode.
"I've got the strongest track record and I've been the best Mayor the city's ever had," Ford says.
Unofficially, municipal election campaigning has been underway for a while, but Thursday is the day that campaigns can officially begin.
The vote goes in October.
Toronto's Mayor-in-name-only got fiery after being questioned about potential stumbling blocks on his campaign trail, specifically about how he will explain his personal problems to potential voters.
"My record speaks for itself," Ford says.
If the Mayor's first encounter with reporters in his run for re-election sets the tone for the entire campaign, voters can expect the Ford to be scrappy both with the news media and with his critics.
"I've accomplished 85 percent of what I said (I'd do) and the only thing I couldn't have done is get rid of the land transfer tax. I admit that I didn't fulfill that promise ... I'm going to keep working on it."
It's clear that Ford wants to keep the focus off of things like his admission to smoking crack, drinking to the point of being in stupors, and foul-mouth comments he made about his marriage.
Ford says he has no fear of opponents who might question his character.
"My character is about going to people's front doors, saving them money, and returning their calls," he says.
Ford believes voters will see past the scandals and opt for another 4 years of his fiscally conservative policies.
He adds that he looks forward to taking on all challengers, including TTC Chair Karen Stintz and rumoured contenders like Trinity-Spadina MP Olivia Chow and NEWSTALK 1010 host John Tory.
When it comes to who will back the Mayor's push to keep his gig at City Hall, his brother will head up Rob's campaign.
That means Councillor Doug Ford will not run for re-election in his Etobicoke North ward.
He says he is eyeing a run at provincial politics but would not elaborate.