The opening ceremonies aren't until Friday, but the very first events are underway in Sochi.
Men's snowboard slopestyle qualifying runs are taking place Thursday morning, with the women's qualifying runs to follow in the afternoon.
Men's slopestyle and women's moguls are among the first medals to be awarded Saturday.
Early starts are needed considering the addition of 12 men's and women's medal events.
The new team figure skating competition begins 7.30 p.m. (1530 GMT) at the Iceberg Skating Palace.