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LISTEN: Making sense of Rob Ford's silence

Crisis management expert says Rob Ford has done a good job controlling the message he transmits through the media

Mayor Rob Ford refuses to answer questions from reporters as he leaves a meeting at Toronto City Hall
Photo: James Moore/NEWSTALK 1010

The Mayor might be helping his cause by keeping relatively quiet about his personal problems.

One public relations expert says Rob Ford is on the right track when it comes to controlling the message he transmits through the media.

Crisis Management consultant Chris Eby of Navigator Communications says even though the game of hide-and-seek Ford plays with reporters at city hall might seem ridiculous and his regular appearances on The Sports Junkies radio show in Washington might seem like it misses the mark, Ford's overall game plan is helping him, more than harming him.

"It seems what the media wants to talk about is drug addiction, and whether or not he lies, and whether he is still drinking.  (Ford) clearly wants to talk about what he has accomplished or says he has accomplished and what he's going to do if he is re-elected," he says.

Eby says by speaking only on his terms, the Mayor can control how he appears in the media.

That means only the snippets of his spin will make it into the news and thus into the ears of the public.  

However, Eby says that Ford's strategy will only help him shore up support within Ford Nation and ultimately will not help his bid for re-election.

"I don't believe that there is any room for (his approval rating) to grow.  While his communication strategy may be effective, a lot of people have just tuned him out and he just has no credibility with a large number of Toronto voters."

Eby says Ford's only outside chance for political redemption is through proving that he has cleaned up his act for good -- which calls for Ford to lose some weight and present an invigorated image to the voting public.  

Given stories of the Mayor's recent long nights and 'setbacks' in his bid to quit drinking, Eby doubts that is in the cards.  

"I look at the way things are going now and I wonder if he has the self-discipline to carry through with any of those approaches," he says.

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  1. danieljchristie posted on 02/10/2014 05:16 PM
    "Eby says Ford's only outside chance for political redemption is through proving that he has cleaned up his act for good..." Unquote.

    Or...he could just send a strong and unequivocal message to his opponents by having their legs broken and their teeth smashed while he locks himself in a tiny washroom only to emerge an hour later speaking gibberish. There's 8 months till the election. Plenty of time to put a 'redemption' plan together.
  2. martin posted on 02/11/2014 02:28 AM
    the worst part about this article, and its actually quite an important situation is that awful photo you present the story with. It's sad that the day has come when brutal photography, wrong in every technical aspect, most likely taken with a phone, makes it as part of a story, shame on 1010 for letting this slide, hire some professionals, or buy the photos from an agency, this is pathetic
  3. justsaying posted on 02/11/2014 04:26 PM
    Issues with the image ? Media use the images they get. And this is the face that the mayor gives the media, knowing full well that the media talk to us.

    So, by showing contempt for the media, he is showing it for us as well. You would have to be 8 years old not to understand this.
  4. martin posted on 02/11/2014 11:55 PM
    justsaying, if you would take a second to read the photo credit the writer of the story took this rubbish himself, this has absolutely nothing to do with the subject of the piece itself, re read my original post to understand it properly, i am not arguing any pros and cons of the person involved in the story, just the lack of professionalism exhibited by this media outlet
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