The Mayor might be helping his cause by keeping relatively quiet about his personal problems.
One public relations expert says Rob Ford is on the right track when it comes to controlling the message he transmits through the media.
Crisis Management consultant Chris Eby of Navigator Communications says even though the game of hide-and-seek Ford plays with reporters at city hall might seem ridiculous and his regular appearances on The Sports Junkies radio show in Washington might seem like it misses the mark, Ford's overall game plan is helping him, more than harming him.
"It seems what the media wants to talk about is drug addiction, and whether or not he lies, and whether he is still drinking. (Ford) clearly wants to talk about what he has accomplished or says he has accomplished and what he's going to do if he is re-elected," he says.
Eby says by speaking only on his terms, the Mayor can control how he appears in the media.
That means only the snippets of his spin will make it into the news and thus into the ears of the public.
However, Eby says that Ford's strategy will only help him shore up support within Ford Nation and ultimately will not help his bid for re-election.
"I don't believe that there is any room for (his approval rating) to grow. While his communication strategy may be effective, a lot of people have just tuned him out and he just has no credibility with a large number of Toronto voters."
Eby says Ford's only outside chance for political redemption is through proving that he has cleaned up his act for good -- which calls for Ford to lose some weight and present an invigorated image to the voting public.
Given stories of the Mayor's recent long nights and 'setbacks' in his bid to quit drinking, Eby doubts that is in the cards.
"I look at the way things are going now and I wonder if he has the self-discipline to carry through with any of those approaches," he says.