Toronto police are going to be stressing the importance of putting your cell phone down when driving through a week-long safety blitz.
It's called "That Text or Call Could End It All" safety campaign. It'll be held outside the Metro Toronto Convention Centre on Front Street.
This one-week initiative will highlight all dangerous activities associated with drivers who talk, text, type, dial or email using hand-held communication and entertainment devices. This campaign will incorporate the use of a hearse and stealth police vehicles.
All police officers will be paying attention to those drivers who choose to drive while distracted.
Toronto police define "distracted driving" as any action that a driver engages in that takes their focus away from the safe operation of their vehicle which includes, but is not limited to, the use of hand-held communication and entertainment devices.
Since 2011 the Toronto Police Service has laid over 55,000 charges for offences related to distracted driving.