It's a video clip that is probably every news person's worst nightmare.
Confusing your guest for someone he is not.
It happened on KTLA on Monday morning, when according to TMZ, Entertainment Reporter Sam Rubin started to ask Samuel L Jackson about his Super Bowl commercial.
Problem is: he never did one. That was Laurence Fishburne.
Jackson then proceeds to rip into Rubin in 2 minutes of pure gold.