There could soon be a fast-track to your double double at your local Tim Hortons.
Tim's is closing Cold Stone Creamery ice cream counters in its Canadian restaurants. Tim's President and CEO Marc Caira says the change will give many locations room to add express drink only lines.
It's part of the chain's plan to make its service faster and the customer experience easier, a move it hopes will also boost profits. On Thursday, Tim Hortons reported fourth-quarter profits grew marginally to $100.6 million from $100.3 million a year earlier.
Tim Hortons has also teamed with CIBC for a Visa card that racks up reward points redeemable at restaurants. The card will be available in May.
Tim's will make single-serve coffee for Keurig and Tassimo machines available in grocery stores this year.
Marc Caira says the company remains in the middle of a highly competitive environment for food service items. Working against it are cheaper alternatives like McDonald's, and the wider range of coffee flavours offered by Starbucks and Second Cup.
"I don't see the climate changing," he said. "There is very little to no growth in this industry. We happen to be the biggest player in this industry."