Three political heavy-hitters are officially in the race to be Toronto's Mayor:
Rob Ford and John Tory declared their intentions weeks ago and now New Democrat Olivia Chow has filed her paperwork after quitting her post as MP for Trinity-Spadina on Wednesday.
NEWSTALK 1010 political analyst Mark Towhey says it won't be long before the circus comes to your doorstep.
"The phone calls will start first. They're the cheapest and the easiest to organise. Some (of the candidates) have already started with telephone town halls," he says.
Competitors in Toronto's last mayoral campaign in 2010 also competed for the attention of residents online but this time around, social media is likely to play a much larger role.
Towhey predicts all of the contenders will rely heavily the reaching voters on their mobile devices to attract volunteers, using platforms like Twitter, Facebook, and Instagram.
He says it is more affordable for a campaign to bombard Toronto residents with online ads than it is to do so through many forms of so-called traditional media.