Progressive Conservative leader Tim Hudak is trying to strike a new, more positive tone in the push for votes in June's provincial election.
Hudak debuted a new ad on Newstalk 1010's The Province Sunday.
The 35-second video opens with piano music and a view of the Toronto skyline at daybreak. Next come shots of Niagara Falls and of a construction site as Hudak talks about the loss of hundreds of thousands of jobs across the province.
"In my heart, I know that we can do better than this", he says from behind a podium.
While hosting the hour-long radio show, Hudak said he is "tremendously excited" about the opportunity the provincial election campaign presents to take his million jobs plan on the road.
"We can actually put that plan in front of the people of Ontario to say there is a better way. There is a brighter future, that Ontario's comeback is about to begin."
Hudak was asked after the show if his new spirit of optimism is an attempt to squash his opponents' portrayal of him as a kind of cuts-boogeyman or the second coming of former Premier Mike Harris.
"They've opened up the campaign kind of frantically pointing the fingers at everybody else. I'm pointing my finger at my plan and how we're going to get Ontario back to work."
Hudak did spend some time on the air on the offensive, attacking the Liberals' newly-introduced spending plan as one that features "more spending, deeper debt, higher taxes, higher hydro rates."
He criticized NDP leader Andrea Horwath for her stance on the budget, though she said she would be voting against it.
"She likes the budget, the just didn't like the (government) corruption". But Hudak stresses the scandal around gas plant cancellations and deletion of documents tied to them is nothing new. "I guess she just got the clue two and a half days ago."
Hudak brushed off questions about whether of the federal Conservatives would be campaigning alongside him.
Premier Kathleen Wynne has been hitting hard at the Harper government over pension reform. An Ontario pension reform is part of the Liberal platform. Federal finance minister Joe Oliver said this weekend the party's campaign budget, would put the province on the "route to economic decline.
Election Day in Ontario is June 12.