Toronto's public health authority is spending $25,000 to distribute 288,000 condoms to bars, clubs, hotels, gyms and clinics in the city for World Pride week.
The prophylactics are branded as "condomTO" or "Toronto condoms," and, of course, in a city with the CN Tower, that lends to all kinds of snickering.
Toronto Public Health already gives away more than 3-million condoms each year -- but those condoms do not have city branding.
This campaign is designed to "reinvigorate and normalize condom use."
The condom's design will be shown off on June 4th.
Toronto's World Pride event goes from June 20th - June 29th.
NEWSTALK 1010's Russ Courtney asks 'how would YOU brand Toronto's one-off promotional condoms?'...