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City Approves Modifications For Street Furniture Program
City to allow Astral to wrap bus shelters in advertising.
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The City of Toronto has approved the modification of its street furniture contract with Astral Media.  City Councillors voted 29-11 in favour of the amended deal that would allow the company to wrap city bus shelters with advertising and LED electronic advertisements. 

Concerns were raised by some councillors that this move would make the shelters unsafe for women as the advertisements would make it difficult to see into or out of the shelter. 

However, most councillors agreed that it was a smart move to generate more revenue for the city.

The City currently has a 20-year contract with Astral to provide bus shelters and garbage bins for the city with the city receiving a percentage of the revenue.

To date the city has received $89, 837,905 from the deal.  Over the next 12 years the city will receive an additional $344-million in minimum annual guaranteed revenue.

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The City of Toronto has approved the modification of its street furniture contract with Astral Media.  City Councillors voted 29-11 in favour of the amended deal that would allow the company to wrap city bus shelters with advertising and LED electronic advertisements. 

Concerns were raised by some councillors that this move would make the shelters unsafe for women as the advertisements would make it difficult to see into or out of the shelter. 

However, most councillors agreed that it was a smart move to generate more revenue for the city.

The City currently has a 20-year contract with Astral to provide bus shelters and garbage bins for the city with the city receiving a percentage of the revenue.

To date the city has received $89, 837,905 from the deal.  Over the next 12 years the city will receive an additional $344-million in minimum annual guaranteed revenue.

Leave a comment:

· Subscribe to comments
Log in and be the first to comment!

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