How would you feel about having to pay more for the best seats at the movie theatre?
Cineplex will be launching a pilot project later this year where customers would pay an extra $2 or $3 for the seats in the middle rows of the theatre.
The company will be testing this at the Odeon Varsity location in Toronto Manulife Centre.
A spokesperson for Cineplex told The Star, they have had great success with the extra charges associated with their VIP and UltraAVX cinemas which offer reserved seating.
If any other patrons are sitting in the reserved seats, they will be asked to move for those who paid the extra fee to have them.
Cineplex is also looking to expand their arcade.