Ontario's Progressive Conservatives are out with a new "hopeful" online ad that the party says highlights a commitment to bringing new jobs to the province.
The clip features people in different careers who say they "want to work" before PC leader Tim Hudak appears, saying there is a "jobs crisis" to be tackled.
"Our ads are all about our positive, optimistic vision of what Ontario can be. How we're going to get more people on the payroll in our province," Hudak said Monday, adding that the PC ads stood in stark contrast to those recently released by the Liberals.
"I'm just very disappointed that Kathleen Wynne, that she's gone so negative. It looks to me like someone whose more interested and worried about keeping her own job instead of being focused on creating more jobs for Ontarians".
In one recent Liberal ad, the Liberal leader can be heard asking if NDP Leader Andrea Horwath is "for real," while another online clip compares Hudak to former cost-cutting PC premier Mike Harris and suggests Hudak can't be trusted.
Within hours of the release of the new PC ad, the Liberals re-jigged it to highlight Hudak's plan to cut 100, 000 private sector jobs.
The video the Liberals call a "correction" opens with the same footage of people in different careers, but the voice overs have been changed.
"I was a water inspector", says one, "I was a nurse" says another. "But Tim Hudak fired me".
The Liberals swapped out footage of the PC leader talking in the legislature about "getting people back to work", with a glum-faced Hudak promising to reduce the number of public sector workers in Ontario by 10%.
Wynne has said her ads are not personal attacks but instead are about contrasting differences between the Liberals and the other parties.
The parties can only run ads online for now, as there is a blackout for election ads on traditional media until May 21.
Election Day in Ontario is June 12.