They're hard to miss, with their newly-purchased Blue Jays caps, fanny packs, and sandals-with-socks.
You see them on the streetcar holding their map upside down or near the Rogers Centre, trying to frame the perfect selfie with the CN Tower.
Tourists have been visiting Toronto in growing numbers over the past few years and the city's multi-billion dollar tourism industry starts 2014's busy summer season ahead of the curve.
Officials with Tourism Toronto say the city is on the cusp of a record-breaking 2014.
Andrew Weir, the agency's VP of Communications, with Tourism Toronto says 13.5 million hotel rooms were filled last year alone.
He says hotel bookings are up 3 percent over this time in 2013 and is also set to outpace overnight visits by about 2 percent.
Weir points to more American tourists crossing the border, as well as Chinese visitors taking advantage of more incoming flights offered by world-wide airlines.
NEWSTALK 1010's James Moore reports...
He says while things are looking good, the summer can make or break the year for hotels, bars, and restaurants that rely on blockbuster seasonal events like Pride, the Caribbean Carnival, and the Indy.
According to Weir, Toronto's challenge is to stay fresh by adding new attractions and events that keep travellers coming back to check out what's new.
Weir says tickets to the new Ripley's Aquarium have been a big seller.