NEWS
 
Beer company promotion shuts down busy intersection
Coors Light Canada is apologizing after their promotion caused a bomb scare
1 0

Companies are always looking for new ways to market their products but this project didn't end very well.

Coors Light Canada is apologizing after their latest promotion tied-up traffic during rush hour at Dundas Street and Spadina on Monday afternoon.

A silver briefcase was attached to a railing at the TTC streetcar stop there. It looked suspicious, forcing the police to investigate.

It ended up not being a threat, but instead part of a contest where Twitter followers 'search and rescue' the boxes to win a prize.

The TTC had to divert one of their lines.

Coors Light apologized and has decided to end that country-wide promotion. The company says it will also make sure to speak with officials in other cities where the briefcases were placed, to avoid similar situations.

Torontians took to Twitter to express their disappointment:

Categories:

Leave a comment:

showing all comments · Subscribe to comments
  1. JohnH_6636 posted on 07/08/2014 09:50 AM
    I received an email for this contest, supposedly over by July 1, checked website map and only 1 case was available somewhere on the island, another Lake Shore named road. Clearly they moved that case to this intersection to get found, as all other GTA cases were found without incident. (That we know of) All of this for iTune and other gift card prizes.
showing all comments

DON'T MISS

BACK TO SCHOOL

BACK TO SCHOOL

NEWSTALK 1010 & Aaron Waxman and Associates teamed up to hand out 1,000 free backpacks with school supplies from Staples! WATCH the exciting event here

NEWS ALERTS

STAY CONNECTED

Sign up for out Breaking News Alerts and receive up-to-the-minute coverage of the top stories of the day

 
1 0

Companies are always looking for new ways to market their products but this project didn't end very well.

Coors Light Canada is apologizing after their latest promotion tied-up traffic during rush hour at Dundas Street and Spadina on Monday afternoon.

A silver briefcase was attached to a railing at the TTC streetcar stop there. It looked suspicious, forcing the police to investigate.

It ended up not being a threat, but instead part of a contest where Twitter followers 'search and rescue' the boxes to win a prize.

The TTC had to divert one of their lines.

Coors Light apologized and has decided to end that country-wide promotion. The company says it will also make sure to speak with officials in other cities where the briefcases were placed, to avoid similar situations.

Torontians took to Twitter to express their disappointment:

Leave a comment:

showing all comments · Subscribe to comments
  1. JohnH_6636 posted on 07/08/2014 09:50 AM
    I received an email for this contest, supposedly over by July 1, checked website map and only 1 case was available somewhere on the island, another Lake Shore named road. Clearly they moved that case to this intersection to get found, as all other GTA cases were found without incident. (That we know of) All of this for iTune and other gift card prizes.
showing all comments

Top stories

Brown will take a seat at Queen's Park for fall session of Legislature