The family of a teen in Bradford recieved the call no parent wants to hear.
Their son was being airlifted to hospital.
The 14 year old boy was hit and dragged by a pickup truck in the town at around 2:30 on Friday afternoon.
South Simcoe Police say the accident happened at the intersection of Bingham Street and Centre Street.
The teen was not wearing a helmet.
Police say the boy suffered what are being called serious but non life threatening head injuries.
When it comes to the driver of the truck, the 60 year old man from Newmarket remained at the scene and both alcohol and speed have been ruled out as factors in the crash.
Charges haven't been laid.