Ad of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in War-Torn Sudan
At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling, the CEO of Intel-backed Not Impossible Labs, to South Sudan, where he creates the world's first 3-D prosthetic printing and training facility to help those who have lost limbs to warfare.
The three-minute film from Venables Bell + Partners and director Lucy Walker (twice an Oscar nominee for her documentaries Waste Land and The Tsunami and the Cherry Blossom) focuses mainly on a teenage double-amputee named Daniel. But the ad isn't just about printing new body parts for those in need, as significant and moving as that is. It's about bridging divides—geographical, cultural, racial—and coming together to give everyone a chance to realize his or her potential.