Life is a struggle to find a means of creating and leaving a legacy. Imagine performing your greatest achievement in the very act of dying.

Bob Kirsch might have been unremarkable save to those who knew and loved him, and to the many who stood in awe of his legendary career in radio advertising. Bob spent a lifetime in sales, most recently at my company, Astral Radio in Toronto. He was never about the hustle. His technique was to establish relationships, some of which lasted decades. He made deals. Deals that brought millions of dollars into his radio stations over the years, but which made his clients millions more.

He was a man who almost always had a smile on his face that suggested he was thinking of something funny and would eventually tell you about it. He was the kind of guy men envy and emulate. Stylish, a graceful golfer, the man with the GQ car and condo who seemed to simply enjoy the rich returns of his talents without ever making too big a deal out of it. He was an old-school gentleman who spoke in a low voice and was considerate of women

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