It's hard for people outside of Quebec to appreciate how passionately people there care about their show business set. You have to imagine that the province is like a mini-Hollywood so there's a Letterman, a Diane Sawyer, a Bruce Willis and a Taylor Swift. There are TV shows where half the population is watching. My next door neighbour was a supermodel named Genevieve Borne
. Sure she lived in a lower duplex in NDG but she was on magazine covers and when she walked the red carpet at an awards show she was wearing designed duds and live TV reporters were shouting "Who are you wearing?!" I always joke that when we have a red carpet in Toronto the reporters shout "Who are you?!"