Many will dismiss the entry of Doug Ford into the mayoral race in place of his brother Rob as nothing more than a political stunt.
Those people would be naive.
This campaign switcheroo is a game changer!
Doug Ford brings something different to the table that his brother can't muster. A focus, a grit, something that is lacking from a rather milk toast campaign.
I have known Doug for years. He is a scrapper and he doesn't suffer fools. Where his brother will laugh things off, Doug will confront and question.
The two of us haven't always seen eye to eye and he will be the first to tell you that.
That said, my suspicion is that those loyal to Ford Nation will continue to be loyal to Doug and he may have more room for growth than his brother ever did.
Think about it for a second.
The reason ...