Shoppers lined up in droves Saturday morning at Yorkdale shopping Centre to be the first inside the new OVO flagship store, which officially opened for business.
Exclusive OVO merchandise will be on offer inside the 1,600-square-foot retail space.
The opening the latest for OVO which also has stores in New York, Los Angeles and another on Dundas Street West downtown Toronto.
Not surprisingly the store’s opening falls on the same weekend as Drake's eighth annual OVO FEST, which takes place at Budweiser Stage on Aug. 7.
To announce this weekend’s opening, OVO released a promo video, which featured Drake performing the song “Gyalchester.” In the video, Drake and members of the OVO crew are seen driving an Escalade inside Yorkdale Mall.