It's something that would stop people from just scrolling through Instagram and that's what Ontario's health ministry was going for, but critics say it's just in poor taste to use a picture of a panini sandwich on a grill to promote getting regular mammograms.
PC MPP Lisa MacLeod was quoted as saying "I don't know who signed off on this. It's insensitive. Women being considered a piece of meat."
But Health Minister Eric Hoskins office defended the ad, saying it is meant to remind people of their health-care options.
His office sent a statement to the Toronto Sun saying the group of 11 ads depict real-life situations as reminders to people to arrange health-care procedures.
They said the idea is to normalize health-care procedures and help people feel more comfortable about getting help.