York police have launched a new campaign against drunk driving using messages from friends of the Neville-Lake children killed two years ago.
The campaign is called "Not One More," and features drawings from children sharing their feelings about the tragedy.
Daniel, Harrison, and Milly Neville-Lake died, along with their grandfather, when a drunk driver went through a stop sign in Vaughan in Sept. 2015.
Marco Muzzo pleaded guilty to four counts of impaired driving causing death and two counts of impaired driving causing bodily harm.
"I'm astonished the numbers have not gone down," Const. Andy Pattenden said. "It was so highly publicized, you'd think especially in York Region that would have an impact, but it doesn't seem to have."
Pattenden adds he doesn't know what it will take to cause a behavioural shift.
"I just don't know that people are putting themselves in that head space, that after they've had a few drinks and get into a car, they may be the next one to kill a family," he says. "But that's the reality of it. That's what we've seen here in York Region. Tragedy after tragedy on our roads."
So far this year, York police have laid more than 700 charges related to drunk driving.