LEICESTER, England - Thai billionaire and Leicester City owner Vichai Srivaddhanaprabha, who died when his helicopter crashed in a parking lot next to the soccer club's stadium, was known to fans as a benevolent man who brought the club its fairytale English Premier League title in 2016. He was 60.
The business world remembers Vichai as the entrepreneur who grew Thailand's massive King Power duty-free chain.
The sight of his helicopter taking off from the middle of the field - to take Vichai to his English base near London in Berkshire - was a regular feature after the club's home games.
After Saturday's game against West Ham, the helicopter took off from the centre circle on the field and cleared the stadium roof before plummeting to the ground in an adjacent carpark in a ball of flames.
Sunday evening, an official with the soccer team confirmed it was Srivaddhanaprabha in the helicopter when it crashed. There were four others in the helicopter with him, but sources say they were not his family members.
Aerial footage in daylight showed the charred remains of the helicopter with part of the wreckage covered by a tarpaulin.
With fans fearing the worst, a makeshift shrine formed from early Sunday outside the stadium named after Vichai's King Power company. Among the hundreds of visitors was a group of young footballers from Thailand on a trip to England who knelt on the ground and bowed their heads in front of the carpet of tributes.
``Without you the dream wouldn't have become reality,'' read one message on a club flag on the spot where fans gathered two years ago to celebrate the team's first English title in its 134-year existence.
Vichai, who is said by Forbes to be the fifth-richest person in Thailand, bought Leicester in 2010 and provided the funds that helped the team beat odds of 5,000-1 to collect the trophy.
Life-long supporter Ian Hubber wrote a message on a hat commemorating the title win to place among the flowers.
``That was a dream,'' the 59-year-old Hubber said. ``This is a nightmare.''
The outpouring of emotion at the stadium on Sunday reflected how highly the ownership is regarded in the city, which has only one professional soccer team. Vichai has formed a close bond with the fans, sometimes mingling with them at games, in contrast to some Premier League owners who maintain a distance.
Vichai has been praised for his charity work, donating 2 million pounds ($2.5 million) toward a new local children's hospital, and he often provides free beer and food for fans outside stadiums.
``They've brought so much to the club, and given the fans so much to like them for,'' said Ian Bason, chairman of the Foxes Trust supporters' group. ``And not just that, because they've also invested in the local hospitals too. So they've done things well outside what most football club owners would do.''
By accomplishing one of the greatest underdog stories in the history of sports, Leicester gained new fans in Thailand.
``It's Thailand's team,'' soccer fan Chatworachet Sae-Kow said in Bangkok. ``It brought fame to Thailand when they won (the title). He carried the Thai flag with him and made people know more about Thailand, so I felt sad.''
Leicestershire Police has said the Air Accidents Investigation Branch was leading the investigation into the crash at the site which is sealed off by a cordon.
Leicester's next game, which was scheduled for Tuesday against Southampton in the League Cup, is likely to be postponed. The women's team game against Manchester United was called off on Sunday.
- With files from NEWSTALK1010