It all seemed so innocent.
Mariettea Spencer Tyks set up her cellphone to record what she told her husband was a trick to make a penny disappear into a bottle of water.
What happens next has been viewed more than 53 million times.
In an interview with WSBT TV on Wednesday Spencer Tyks laughed through the video even after repeated viewings.
Her husband, Tommy Tyks suggests it's hardly the first time she's had a laugh at his expense.
"I'm thinking to myself 'oh please, I hope this works for her!' I wanted it go well for her, I wanted it to go in there, and what do I get," Tyks said with a laugh.
But he tells WSBT TV he'll get her back.