The Ontario Chamber of Commerce is recommending home delivery, 24-hour sales in airports and lowering taxes in a new report on modernizing alcohol sales in the province.
The report includes 35 recommendations, with CEO Rocco Rossi pushing for both short and long-term changes.
"Rather than piece-meal one beverage at a time, is really to look across the alcohol beverage industry," he said.
A key strategy is in e-commerce, where Rossi says the province should allow for picking up mobile orders, along with home delivery, which could benefit smaller producers.
The report also has a section related to air travel, recommending 24-hour sale of alcohol in Ontario airports, which exists in several provinces.
Other ideas include aligning craft cider with craft beer, allowing private retail wine stores and allowing consumers to purchase wine at trade shows to bring home.
They also suggest the Beer Store - which the provincial government is trying to cancel its contract with - or its successor allow the home delivery option as well.
Ironically, the report comes the same day as a University of Ottawa study that suggests alcohol-related health problems are on the rise in provincial hospitals.
Rossi said on that, the government should partner with provincial and local health agencies to develop best practices and guidelines for future economic strategies.
He added that some ideas would require other provinces to loosen interprovincial trade barriers, but has already met with the province's finance minister on ideas within his control.
"He looks forward to working together to put some of these recommendations into play," he said.