Health Minister Christine Elliott opened the door to the provincial government exploring ways to tackle e-cigarette flavours, as the PCs announced new bans on vaping advertisements Friday.
"When flavours are described as peach juice for example, I don't think that most adults that are using vaping as a smoking cessation product would be enticed by that," she said. "So certainly the flavours are something that we're looking at, yes."
Earlier this month, e-cigarette maker JUUL announced it would suspend the sale of flavours like mango, fruit and cucumber in the United States, although the decision didn't affect JUUL Canada.
Although it's Health Canada that primarily looks at regulations around flavours, Elliott said that wouldn't stop the province from doing its own work.
"There are some restrictions that we could place on that and there is a responsibility of course from the federal government as well," she said, adding she'll bring the issue up with whoever the next federal health minister is."
Earlier in the day, Elliott announced the PCs would ban the promotion of products in convenience stores and gas stations, which led to mixed reactions.
Groups like the Canadian Vaping Association and Canadian Medical Association applauded the move, while those like the Convenience Industry Council of Canada and the Industry Vaping Trade Association criticized it.
Elliott said while more research is needed on vaping, she doesn't want to overstep.
"To really understand what's going on out there, so we can make good evidence-based decisions and not inadvertendly push people into smoking from vaping, because that's not good either," she said.
In a statement, JUUL Labs Canada said it will respect whatever laws are brought down, as it did following the U.S. flavour restrictions.
"JUUL Labs Canada is committed to working cooperatively with regulators and policymakers to combat underage use, while providing an alternative to adult smokers. We will fully comply with the final policy when effective," it said.