Metro Vancouver's transit authority is pressing pause on a promotional campaign featuring Morgan Freeman, following a report detailing allegations of misconduct against the actor.
TransLink said in a statement Thursday that it has decided to halt public announcements voiced by Freeman that had been set to play in the transit system as part of a Visa Canada advertising campaign.
``In light of information we've learned this morning of allegations regarding actor Morgan Freeman, TransLink has decided to pause his voice announcements,'' the statement said.
``We will be reaching out to Visa to discuss further.''
As the controversy unfolded Thursday, Vancouver-raised comedian Seth Rogen offered to lend his voice to local transit.
``If they need a replacement now let me know,'' Rogen tweeted. TransLink replied to the actor on Twitter, offering to start a direct-message conversation.
As a matter of fact, the goodwill then spread to other agencies, with Rogen offering to voice announcements on the TTC.
That's something that hasn't fallen on deaf ears.
"We're actually exploring it a little bit." says TTC chair Josh Colle.
He admits it wouldn't be stop announcements, more public service announcents about events, directions and transit etiquette.
And Toronto Mayor John Tory is behind it as well.
"I think if he follows the script other than the one for Sausage Party or Pinapple Express, we might be okay." says Tory. And he says it would bring a little life to the commute and make for a better experience on the TTC.
But Tory admits they have no budget to pay for something like this, so it would have to come out of the goodness of the actors heart.