StubHub plans to beef up its operations north of the border this year with the launch of a Canadian website, French-language services and the ability to buy and sell tickets in Canadian currency.
The ticket reseller, a subsidiary of eBay headquartered in San Francisco, said it wants to address shortcomings in the Canadian market, its second-largest after the United States.
"There is an obvious opportunity for us to better serve consumers here in Canada with a localized product," Jeff Poirier, general manager of StubHub Canada, said in an interview.