Tired of drivers speeding through a school zone, a Boston physical education teacher turned to New England Patriots quarterback Tom Brady for help.
The Boston Globe reports Sam Balto placed laminated cutouts of the player's face on pedestrian crossing signs outside an elementary school in the city's Roxbury neighbourhood Wednesday.
Balto says he watched drivers speed through the 20-mph zone for months. The teacher used a speed radar monitor and posted the results on Twitter, clocking drivers between 30 and 56 mph.
Speeding at Ellis Elementary today in #Roxbury. What can a school do to help address this? #safetyfirst #SafeRoutestoSchool #VisionZero pic.twitter.com/naaLRUZObg
— Sam Balto (@CoachBalto) October 19, 2017
Crosswalk posts were recently placed in the street near the school, but Balto says drivers would hit them and knock them over.
He placed the Brady images on the posts with the hope that people would slow down. And Balto says it "absolutely" worked.
He is so good looking. Cars will have to slow down for him. 8:45am at the Ellis. #PutABradyOnIt pic.twitter.com/6MPFm7VzTk
— Sam Balto (@CoachBalto) December 6, 2017