As expected, Ontario's provincial government has announced changes to the rules for promoting vaping products.
Starting January 1st, vaping advertisements will no longer be allowed in convenience stores and gas stations.
Specialty vape stores and cannabis shops will be allowed to promote the products in store because they're only open to people 19 years and older.
"Restricting the promotion of vapour products in retail stores will help prevent youth from being exposed and influenced by promotion in retail settings," Health Minister, Christine Elliott, said in a news release. "This is just one way our government is taking action to protect young people in Ontario."
The government says the new rules bring vaping products in line with the Smoke-Free Ontario Act.
Reaction to the news has been positive from both industry and health advocates.
Executive Director Darryl Tempest of the Canadian Vaping Association - which has been involved in consultations with the province - applauded the move.
"One of the things that we've been calling on is a ban nationally of all brand-specific advertising," he said. "We think is a phenomenal step in the right direction.
The CVA is also calling for stricter ID requirements for products only to be sold in adult-specific stores, but is adamantly opposed to the idea that vaping isn't safe for adults.
"Obviously the mass hysteria in terms of the illicit products that are making people sick in the United States has created a perception issue for vaping," he said.
Dr. Gigi Osler of the Canadian Medical Association also approves the Ontario Government's move and hopes other provinces will follow suit.
And while the CMA isn't calling on a ban, it is less convinced about its safety.
"We need more evidence to say that vaping is safer than cigarettes, because right now we don't know," she said.
One group that isn't happy is the Vaping Industry Trade Association, which said in a statement that with research has shown vaping's safer benefits, adults should become aware of that in convenience stores and gas stations, where they often buy products.
"Ontario's regulation to eliminate communication on vaping at convenience stores, where most tobacco products are sold, would preclude the use of such statements and is premature," the VITA said in a statement.