Happy birthday, Toronto!
Our city turns 183 years old today and to celebrate Tourism Toronto is out with a new ad campaign showing off, exactly, how cool and sexy the city is.
The world is being told that all are welcome to come eat, dance, play and fall in love with "Canada's downtown."
"I think a lot of what we've seen over the last number of years is an elevation of our civic swagger and that's important. We've seen it in things like the We The North campaign, Drake, the Weeknd, other artists coming out of Toronto; we've seen it in sports teams; we've even seen it with the Toronto sign," says Tourism Toronto's executive vice president, Andrew Weir.
The ad campaign is being rolled out in five major U.S. cities - Boston, Los Angeles, New York City, Chicago, and Washington.